Retargeter

Top 5 Articles of the Week – March 30, 2012

Check out our weekly roundup of this week’s top articles in digital marketing:

Top Political Advertising Articles of the Week – March 30, 2012

Check out our weekly roundup of the top articles of the week in political advertising and tech:

Banner Ads Grow Up (Literally)

“A good advertisement is one which sells the product without drawing attention to itself.”

David Ogilvy

After perusing the great posts within this blog’s “Banner Ads Best Practices” category, I figured a discourse on size might be in order. This …

Search Retargeting: Branding for the Modern Marketer

In the word of online advertising, clicks and conversions drive decision-making. Many a seasoned digital marketer scoffs at branding plays as relics of the Mad Man era. Why would performance-driven online marketers launch something so nebulous, so immeasurable, so unscientific …

How Campaigns Can Use Social Ads to Reach the Right Audiences

The 2012 campaign has been called the Facebook election and the Twitter election on more than one occasion.  Social media is being heralded as a way to spread your message through earned (read: unpaid) media.  But is that the end …

Everything You Need to Know About the New FTC Privacy Report

Yesterday the FTC released a report entitled, “Protecting Consumer Privacy in an Era of Rapid Change.”  This is the final version of a preliminary report issued in December 2010.  Industry leaders, consumer privacy advocates and private citizens responded to calls …