March 2012

Top 5 Articles of the Week – March 30, 2012

Check out our weekly roundup of this week’s top articles in digital marketing: How to Get Conversational with Display Ads 5 Questions to Ask Before Jumping on the Infographics Bandwagon The 7 Aspects of Inbound Marketing Most People Screw Up 25% of Paid Search Clicks Will Come from Mobile by December Infographic: Facebook Engagement Resembles […]

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Top Political Advertising Articles of the Week – March 30, 2012

Check out our weekly roundup of the top articles of the week in political advertising and tech: Obama Camp on Pace to Spend $35 Million on Web Ads Romney’s Effort to Connect with Wisconsin Voters Meets Derision from Dems on Twitter  Opponents’ Web Attacks Can Make Things Sticky for Candidates Obama Campaign Recruiting (Buying Names) […]

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Banner Ads Grow Up (Literally)

“A good advertisement is one which sells the product without drawing attention to itself.” David Ogilvy After perusing the great posts within this blog’s “Banner Ads Best Practices” category, I figured a discourse on size might be in order. This is timely given the change in standards that recently debuted. When I first read about […]

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Search Retargeting: Branding for the Modern Marketer

In the word of online advertising, clicks and conversions drive decision-making. Many a seasoned digital marketer scoffs at branding plays as relics of the Mad Man era. Why would performance-driven online marketers launch something so nebulous, so immeasurable, so unscientific as a branding campaign? Branding campaigns don’t seem to have a place in the performance-driven […]

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How Campaigns Can Use Social Ads to Reach the Right Audiences

The 2012 campaign has been called the Facebook election and the Twitter election on more than one occasion.  Social media is being heralded as a way to spread your message through earned (read: unpaid) media.  But is that the end of the story?  Social advertising allows politicians to target ads and get their message in front […]

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Everything You Need to Know About the New FTC Privacy Report

Yesterday the FTC released a report entitled, “Protecting Consumer Privacy in an Era of Rapid Change.”  This is the final version of a preliminary report issued in December 2010.  Industry leaders, consumer privacy advocates and private citizens responded to calls for comments and the FTC based its final privacy report on analysis of those comments.  […]

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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