December 2011

Top 5 Articles of the Week – Dec. 30, 2011

We’ve rounded up five of the best articles you may not have seen this week:

The Evolution of Advertising: From Stone Carving to the Old Spice Guy Why Brand Image is Important to the Tiniest of Businesses 7 Marketing Lessons… Read More

Campaigning in the Age of Obama: Twitter Advertising Enters the Fray

This is the first post of an ongoing series about digital marketing in the 2012 election.  There’s no doubt that the 2008 election changed political campaigning forever. A young unknown harnessed the power of the internet to inexpensively raise money, …

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Top 5 Articles of the Week – Dec. 14, 2011

Here’s five of the best articles that you may have missed this week:

Trust Me: Here’s Why Brands Sell Trust, Subconsciously What Marketers Don’t Get About Social Media Audiences 2011 State of Digital Marketing How Timeline Changes Marketing on Facebook… Read More

ReTargeter Acquires Riddle & Co., Welcomes Jeff Riddle to the Team

ReTargeter today announced that it will acquire client relationship strategy firm Riddle & Co, a company specializing in driving revenue through referrals. As part of the acquisition, founder Jeff Riddle will become Managing Director of East Coast Operations for ReTargeter …

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Think Different About Your Ads

This 1997 ad launched Apple’s ‘Think Different’ campaign, marking the beginning of Apple’s Renaissance. In the fiscal year prior, the company had lost $1 billion dollars and was in danger of falling into obscurity. Today it’s a $184 billion company–the …

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Case Study: Major League Soccer (MLS)

Major League Soccer (MLS), founded in 1996 after the 1994 U.S.-hosted World Cup, is the premier professional soccer league in North America.  Currently, the league has 23 professional soccer clubs in The United States and Canada. Today MLS is in …

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