Top 5 Articles of the Week – Dec. 30, 2011
We’ve rounded up five of the best articles you may not have seen this week:
The Evolution of Advertising: From Stone Carving to the Old Spice Guy Why Brand Image is Important to the Tiniest of Businesses 7 Marketing Lessons… Read MoreCampaigning in the Age of Obama: Twitter Advertising Enters the Fray
This is the first post of an ongoing series about digital marketing in the 2012 election. Theres no doubt that the 2008 election changed political campaigning forever. A young unknown harnessed the power of the internet to inexpensively raise money, …
Read MoreTop 5 Articles of the Week – Dec. 14, 2011
Heres five of the best articles that you may have missed this week:
Trust Me: Here’s Why Brands Sell Trust, Subconsciously What Marketers Don’t Get About Social Media Audiences 2011 State of Digital Marketing How Timeline Changes Marketing on Facebook… Read MoreReTargeter Acquires Riddle & Co., Welcomes Jeff Riddle to the Team
ReTargeter today announced that it will acquire client relationship strategy firm Riddle & Co, a company specializing in driving revenue through referrals. As part of the acquisition, founder Jeff Riddle will become Managing Director of East Coast Operations for ReTargeter …
Read MoreThink Different About Your Ads
This 1997 ad launched Apples Think Different campaign, marking the beginning of Apples Renaissance. In the fiscal year prior, the company had lost $1 billion dollars and was in danger of falling into obscurity. Today its a $184 billion company–the …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
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