November 2011

Top 5 Articles You Missed Over the Holidays

Here’s a roundup of some of the best articles you may have missed over the Thanksgiving holiday:

The Best Mobile Campaigns of 2011 Luxury Brands Love-Hate Relationship With Digital Marketing [Infographic] Search Vs. Display: Which Will Come Out on Top… Read More

ReTargeter Joins White House Event on Entrepreneurship & Mentorship

We are pleased to announce that ReTargeter founder & CEO Arjun Dev Arora has been selected to participate in the “I Am an Entrepreneur” summit at the White House today as part of the Young Entrepreneur Council delegation. The event …

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Goal Setting for Marketing Teams

What’s the point of setting goals? We often make them, only to quickly abandon them, or forget about them entirely—just think about your last New Years Resolution.

No matter your past failures, goals are crucial to defining and measuring success. …

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21st Century Recruitment

Hiring has come a long way from the days of bulletin boards and classified ads. Technology has changed the way that people find jobs and employers recruit new hires, as demonstrated by the popularity of job boards like Monster.com and …

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how://does.your.url/affect-seo?

*Note: All websites listed in this post were used for example purposes only

URL structure typically includes four main elements: subdomains, domains, folders, and pages. Does this look familiar?

http://subdomain.domain.com/folder/page

Each element has a different priority in SEO tactics (source: …

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3 Strategies for Building Buzz Ahead of a Trade Show

Trade shows and conferences are fantastic opportunities to spread awareness about your brand and network with like-minded people, but it’s difficult for any one vendor to stand out amidst the hundreds (sometimes thousands) of other companies. Short of spending thousands …

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate.

Nathan Lowery of Lipof, …

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