November 2011

Top 5 Articles You Missed Over the Holidays

Here’s a roundup of some of the best articles you may have missed over the Thanksgiving holiday: The Best Mobile Campaigns of 2011 Luxury Brands Love-Hate Relationship With Digital Marketing [Infographic] Search Vs. Display: Which Will Come Out on Top in 2012 Why Brands Still Need Facebook ‘Fans’ Online Video Revenue Tripled in 2011 Make […]

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ReTargeter Joins White House Event on Entrepreneurship & Mentorship

We are pleased to announce that ReTargeter founder & CEO Arjun Dev Arora has been selected to participate in the “I Am an Entrepreneur” summit at the White House today as part of the Young Entrepreneur Council delegation. The event brings together the White House Office of Public Engagement, MTV Act,  young entrepreneurs, and over 150 […]

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Goal Setting for Marketing Teams

What’s the point of setting goals? We often make them, only to quickly abandon them, or forget about them entirely—just think about your last New Years Resolution. No matter your past failures, goals are crucial to defining and measuring success. In businesses, they can motivate your workforce, streamline the implementation of strategy, and bring about […]

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21st Century Recruitment

Hiring has come a long way from the days of bulletin boards and classified ads. Technology has changed the way that people find jobs and employers recruit new hires, as demonstrated by the popularity of job boards like and CareerBuilder. However, the quality of information on these hubs has steadily declined over the past few years, thanks in […]

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*Note: All websites listed in this post were used for example purposes only  URL structure typically includes four main elements: subdomains, domains, folders, and pages. Does this look familiar? Each element has a different priority in SEO tactics (source: SEOmoz). When possible, you want to work your target keywords into each element. This means thinking about SEO […]

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3 Strategies for Building Buzz Ahead of a Trade Show

Trade shows and conferences are fantastic opportunities to spread awareness about your brand and network with like-minded people, but it’s difficult for any one vendor to stand out amidst the hundreds (sometimes thousands) of other companies. Short of spending thousands of dollars on a premium sponsorship or an exhibitor booth, you’ll have to rely on […]

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Case Study: Zendesk

Zendesk Logo | ReTargeter

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

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