October 2011

David vs. Goliath: The Battle For Hearts And Clicks [Part 4]

This is the fourth post in a five-part series on how to use online marketing to look as big as your biggest competitor. It’s All About the People By now every business from Tiffany’s to taco trucks has a social media presence, but simply having an account with Facebook and Twitter doesn’t do anything if […]

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Lights, Camera, Conversions: How to Get Started with Online Video

Fact: We all prefer to WATCH something rather than read it. [Sorry we’re making you read this.] Fact: Ice.com saw a 40% increase in conversion rates for products highlighted in online videos. (Internet Retailer, August 2010) Fact: Web pages with video are 53x more likely to be on the first page of Google. (Forrester Research, […]

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Next Generation Advertising for Small Businesses

Online advertising has come a long way from annoying pop-ups and seizure-inducing animated banners. Recent technological innovations have enabled brands to deliver ads that are more relevant, more engaging, and more memorable than the gaudy ads of the past. Leveraging these tools can help your business stay ahead of the curve in online marketing and […]

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David vs. Goliath: The Battle For Hearts And Clicks (Part 3)

This is the third post in a five-part series on how to use online marketing to look as big as your biggest competitor. Don’t just get noticed–Be Remembered In our last post, we discussed how backlink research enables you to get your brand noticed alongside the brands of your biggest competitors, even with a shoestring […]

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How View-Through Conversions Got A Bad Rap

Just as you wouldn’t immediately exit the freeway upon seeing an enticing billboard, you don’t always visit a website immediately after seeing its banner ad. Whether we’re out and about the town or browsing the web, we’re not always prepared to stop what we’re doing in order to respond to the ads we see. Advertisements […]

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Getting More from Paid Advertising

By now virtually everybody knows that online advertising is crucial to driving sales and spreading awareness for your business. Over $72 billion will be spent on ads in the United States alone by the end of 2011, and online advertising is the fastest growing segment of ad spending in the world. However, despite the increased […]

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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