Retargeter

David vs. Goliath: The Battle For Hearts And Clicks [Part 4]

This is the fourth post in a five-part series on how to use online marketing to look as big as your biggest competitor.

By now every business from Tiffany’s to taco trucks has a social …

Lights, Camera, Conversions: How to Get Started with Online Video

Fact: We all prefer to WATCH something rather than read it. [Sorry we’re making you read this.]

Fact: Ice.com saw a 40% increase in conversion rates for products highlighted in online videos. (Internet Retailer, August 2010)

Fact: Web pages with …

Next Generation Advertising for Small Businesses

Online advertising has come a long way from annoying pop-ups and seizure-inducing animated banners. Recent technological innovations have enabled brands to deliver ads that are more relevant, more engaging, and more memorable than the gaudy ads of the past. Leveraging …

David vs. Goliath: The Battle For Hearts And Clicks (Part 3)

This is the third post in a five-part series on how to use online marketing to look as big as your biggest competitor.

In our last post, we discussed how backlink research enables you to …

How View-Through Conversions Got A Bad Rap

Just as you wouldn’t immediately exit the freeway upon seeing an enticing billboard, you don’t always visit a website immediately after seeing its banner ad. Whether we’re out and about the town or browsing the web, we’re not always prepared …

Getting More from Paid Advertising

By now virtually everybody knows that online advertising is crucial to driving sales and spreading awareness for your business. Over $72 billion will be spent on ads in the United States alone by the end of 2011, and online advertising …