ReTargeter Blog

Getting More from Paid Advertising


By now virtually everybody knows that online advertising is crucial to driving sales and spreading awareness for your business. Over $72 billion will be spent on ads in the United States alone by the end of 2011, and online advertising is the fastest growing segment of ad spending in the world.

However, despite the increased attention and spending directed towards paid advertising, many campaigns still don’t produce tangible benefits for businesses in terms of new customers or sales.

Read the rest of the post written by ReTargeter’s Hafez Adel on the FeeFighters blog.

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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