Getting More from Paid Advertising
By now virtually everybody knows that online advertising is crucial to driving sales and spreading awareness for your business. Over $72 billion will be spent on ads in the United States alone by the end of 2011, and online advertising is the fastest growing segment of ad spending in the world.
However, despite the increased attention and spending directed towards paid advertising, many campaigns still dont produce tangible benefits for businesses in terms of new customers or sales.
Read the rest of the post written by ReTargeter’s Hafez Adel on the FeeFighters blog.