ReTargeter Blog

Getting More from Paid Advertising


By now virtually everybody knows that online advertising is crucial to driving sales and spreading awareness for your business. Over $72 billion will be spent on ads in the United States alone by the end of 2011, and online advertising is the fastest growing segment of ad spending in the world.

However, despite the increased attention and spending directed towards paid advertising, many campaigns still don’t produce tangible benefits for businesses in terms of new customers or sales.

Read the rest of the post written by ReTargeter’s Hafez Adel on the FeeFighters blog.

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Case Study: Hireology

Hireology is an HR software provider that helps companies make smarter hiring decisions. By analyzing the traits of high performing employees, Hireology can help companies find candidates that are more likely to succeed in the long term. To reach the elusive HR buyer, Hireology primarily relies upon content marketing to drive inbound interest. The content […]

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