August 2011

Four Campaign-Killing Mistakes New Advertisers Make

Recent innovations in online advertising mean that’s it’s easier than ever to get campaigns up quickly. If you’re a new advertiser, you can sign up with an ad network like AdWords or ReTargeter and start competing with professional advertisers in minutes. But because it’s so easy to get campaigns up, it’s also easy to make […]

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How Gist Used ReTargeter To Drive Conversions And Activation

Gist is a social contact manager that brings the latest news, status updates, and work details of your entire professional network all into one place. Founded in 2008, Gist’s marketing goals were to build market awareness and acquire new users while driving down the cost of acquiring each new customer. To accomplish this, Gist tests […]

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The 3 Pillars of a Higher-Performing Conversion Funnel

Are you building your marketing platform with a lopsided conversion funnel? Whether you’re looking to build a robust demand generation program, or seeking a minimum viable marketing campaign, there are a few essential elements to include in any strategy. Without these three pillars, your conversion funnel will inevitably fall down. So, do yourself a favor, […]

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Interview with ReTargeter CEO Arjun Dev Arora by Andrew Warner of Mixergy

Last week, ReTargeter’s CEO Arjun Dev Arora had the wonderful opportunity to be interviewed by Andrew Warner of Mixergy. “When Dev Arora worked at Yahoo he noticed that certain ads were generating phenomenal results for his advertisers, but few advertisers could buy them. The ads were retargeting users, which meant they enabled advertisers to only […]

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Forget About The Conversions: Give Value to Get Value

Twitter has proven to be an extremely valuable marketing tool for many businesses. It’’s a fun and simple platform that allows marketers to build a unique social audience and to engage with the people they care about. But while many companies attempt to quickly monetize from their social audiences, true value can only be earned […]

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Measure Your Customer Lifetime Value and Then Increase It!

One of the most important marketing challenges in any organization is to truly understand the total lifetime value of your user. You are not just looking at a one-time sale (for an ecommerce site) or the total value of a subscription (for SaaS or continuity programs), but also the value of future sales from that […]

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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