ReTargeter Blog

Top 5 Articles of the Week – May 24, 2013

Premium Brand Advertising Can — And Will — Be As Easy To Buy As Direct Response

Brand advertising is beginning to outpace direct response, and Yahoo!’s acquisition of Tumblr further emphasizes the value of content for brand marketers. With this industry shift, the case for programmatic brand advertising is quickly being made.

Read more

Responsive Design Aims to Solve the Multiscreen Dilemma

For content providers and advertisers increasingly challenged when it comes to reaching users browsing across multiple devices, responsive design may just be the solution. Responsive design can dynamically adjust content to fit the screen of any Internet-enabled device.

Learn More

Why E-mail Marketing is More Valuable Than Ever

Contrary to popular belief, just because an email hasn’t been opened in the first 12 hours doesn’t mean it’s lost forever. SumAll finds that emails are opened days and even weeks after sending, making your email list more valuable than you may have originally thought.

Keep reading

10 Lessons From a 100K Pageview Post

When Stephen Kenwright’s rant unexpectedly reached 100,000 pageviews, he learned some valuable lessons about content creation. “Don’t write for your client,” and, “Don’t do it for the links,” are among his many takeaways.

Read them here

Twitter Launches Ad That Can Collect Personal Information for Marketers

Less than a month after rolling out advertising to the public, this week Twitter introduced a new feature — Lead Generation Card — which places a lead form directly within a tweet.

Read More


Don’t forget to sign up for our monthly newsletter to get ReTargeter content sent straight to your inbox!



Case Study: U of F MBA Program

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

Read more