Retargeting for Recruiters: How to Bring Job Seekers Back to Your Site
With quickly evolving HR technology, its faster and more efficient than ever for job seekers to find open positions, connect with recruiters, make connections with people in their network and apply for positions online. At the same time, recruiters can search for and reach out to more candidates more quickly and effectively than ever before. Unfortunately, the increased opportunity for connection often means over-saturation for job seekers and for recruiters does not necessarily translate to more completed job applications from qualified candidates.
Using advanced digital marketing techniques traditionally employed by retail, consumer brands and B2B firms to draw in customers, recruiters can stand a better chance at bringing in more qualified candidates. One such technique proven to be effective for recruiters is retargeting.
To read more, check out the full article over at the Entelo blog.