CRM ReTargeting

CRM ReTargeting

Many marketers have a rich database of customer information but lack the ability to activate that data for targeting in real-time.

How It Works

ReTargeter’s identity graphing technology maps your personally identifiable customer data to anonymized user IDs. …

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Site ReTargeting

Site ReTargeting

Only 2% of users convert the first time they visit your website. Site ReTargeting keeps your brand top of mind by delivering ads to your website visitors as they browse the web. Reach the 98% of people who …

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What is ReTargeting?

What is ReTargeting and How Does it Work?

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only …

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Retargeting Basics: Recommendations from ReTargeter’s Experts

Sellpoints/ ReTargeter’s VP of Client Services & Strategy, Marlo Schneider, was recently quoted on the American Marketing Association’s blog describing the ins and outs of Retargeting.

Below you’ll find a brief summary of her key points. Click here to view …

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Smart Higher Education Marketing: Engage Students with Retargeting

In a previous post about higher education marketing, we showed you how to attract college-bound students with targeted display advertising. Now, we’ll take a look at how retargeting can be used to engage with prospective students who have already expressed …

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Win the War for Talent with Retargeting: Keep Candidates Engaged

In a previous post, we showed you how to use retargeting to attract the right talent in the first stages of a job search, orientation and consideration. In a 2013 Candidate Behavior Study, CareerBuilder found that job seekers use all …

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