ReTargeter Blog

Top Political Advertising Articles of the Week, May 11, 2012


Here’s our weekly roundup of the top articles in political advertising and tech:

  1. Obama, Democrats Spent 21 Million on Web Ads So Far
  2. Twitter Plays Outsize Role in 2012 Campaign
  3. Cookie-Based, Voter-File Ad Targeting: From Exotic to Expected in Six Months

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Case Study: Zendesk

Zendesk Logo | ReTargeter

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

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