ReTargeter Blog

Top 5 Articles of the Week – Dec. 14, 2012


Here’s ReTargeter’s weekly roundup of the top articles in digital marketing:

  1. For Real-Time Bidding to Continue to Thrive, Transparency is Key
  2. 11 Simple (But Critical) Tips for Creating Better Landing Pages
  3. Mobile Ads More Disruptive Than TV Spots
  4. How Publishers Can Win at Programmatic
  5. Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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