Top 5 Articles of the Week – Mar. 8, 2013
Don’t Worry About Big Data; Sweat The Small Stuff
We talk a lot about big data, but many marketers still aren’t fully taking advantage of the big wins that can be gained from easily accessible, “small” data, like on-site traffic patterns.
Inaccurate Google Analytics: Traffic Sources, Setup Mistakes and Fixes
Google Analytics is a great free tool that many marketers use (we use it here at ReTargeter). But while it does a lot well, there are still some things that Google Analytics gets wrong. Andy Crestodina of Orbit Media Studios has a comprehensive list of 21 Google Analytics inaccuracies and their fixes.
Email’s Role In The User Experience
Email is one of the most important tools for keeping in touch with customers. Though often neglected in favor of newer and shinier channels, email is a crucial part of the user experience. MediaPost has five ways you can use email to improve your user experience and brand perception.
Study: Many Brands Clueless on Meeting Mobile Customer Needs
A new study from Econsultancy and Kontagent finds that while brands are investing more and more in mobile, few have a comprehensive mobile strategy and even fewer have a strong sense of what consumers are looking for when it comes to mobile.
Which Content Marketing Tactics Get the Best ROI?
Most brands recognize the importance of content marketing, but there are a wide variety of tactics that fall under that umbrella, and not all are equally effective. A recent eMarketer study looks at which tactics prove most effective for brands.
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