Top 5 Articles of the Week – Mar. 15, 2013
Study: 55 Percent Of Mobile-Search Driven Conversions Happen In One Hour Or Less
A comprehensive new study from Google and Neilson covering more than 6,000 mobile searches has found that 73% of mobile searches resulted in the searcher taking an action, with 63% of those actions occurring within one hour.
Did eBay Just Prove That Paid Search Ads Don’t Work?
In an interesting post, the Harvard Business Review blog goes over some interesting insights from eBay’s internal review of the efficacy of paid search. Though their results may not be applicable to a company without eBay’s brand equity or search engine rankings, the findings are still worth a read.
Marketing Strategy: 4 Steps to Developing an Effective and Strategic Test
Like a lot of other marketers, the team here at ReTargeter believes in the value of split-testing for a variety of different marketing channels – we talk quite a bit about the value of split-testing your creative, for example. One challenge many marketers face when getting started with marketing experiments is how to think strategically about their tests to gain big wins. If that sounds like you, then this Marketing Experiments post will be right up your alley.
Abandoned Basket Emails: the Good, the Bad and the Ugly
If you have an ecommerce platform, you almost certainly experience shopping cart abandonment on a regular basis, and you probably use email remarketing to reach out to cart abandoners. Email remarketing can be effective, but not if it’s done poorly. Econsultancy has a nice overview (with some great examples) of what to do and what not to do when it comes to remarketing emails.
Pinterest Introduces Analytics Platform
If you’re using Pinterest for your business, here’s some good news. Pinterest, as part of its push to cater to business users, has announced a new analytics platform to help marketers track engagement.
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