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Top 5 Articles of the Week – Mar. 1, 2013


IAB: You’re Not Spending Enough on Digital

A new, comprehensive study from the IAB and Neilson has found that brands with large TV budgets stand to reap significant gains from moving as much of 15% of their budget to digital

AdWeek has more

In Larger Bid For Audience Selling, Facebook Adds Data From BlueKai And Others

Facebook announced last week that its Custom Audiences tool (which allows advertisers to serve Facebook ads based on emails or phone numbers) will be expanded to include third-party data from Datalogix, Epsilon, and Axciom, and first-party data via BlueKai. AdExchanger offers an update.

Read it here

Firefox to Auto-Block Third-Party Ad Cookies by Summer

Mozilla has announced that an upcoming version of their Firefox browser will block third-party cookies by default, which could have ramifications for advertisers.

Read ComputerWorld’s take

Calculate Return On Analytics Investment!

You probably know the importance of analytics for building, optimizing, and mainting profitable marketing campaigns, but have you ever measured the return on analytics itself? If you haven’t, this highly in-depth post from the digital evangelist Avanish Kaushik can get you started.

Check out the model

How to Find the Keywords that Work for Your Content Marketing Goals

Geared toward marketers with existing keyword lists, this keyword building guide offers tips on isolating trends, looking at how your keywords are discussed in social media, and competitive keyword research.

Read more

 

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Case Study: Zendesk

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

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