Top 5 Articles of the Week – Mar. 1, 2013
IAB: You’re Not Spending Enough on Digital
A new, comprehensive study from the IAB and Neilson has found that brands with large TV budgets stand to reap significant gains from moving as much of 15% of their budget to digital
In Larger Bid For Audience Selling, Facebook Adds Data From BlueKai And Others
Facebook announced last week that its Custom Audiences tool (which allows advertisers to serve Facebook ads based on emails or phone numbers) will be expanded to include third-party data from Datalogix, Epsilon, and Axciom, and first-party data via BlueKai. AdExchanger offers an update.
Firefox to Auto-Block Third-Party Ad Cookies by Summer
Mozilla has announced that an upcoming version of their Firefox browser will block third-party cookies by default, which could have ramifications for advertisers.
Calculate Return On Analytics Investment!
You probably know the importance of analytics for building, optimizing, and mainting profitable marketing campaigns, but have you ever measured the return on analytics itself? If you haven’t, this highly in-depth post from the digital evangelist Avanish Kaushik can get you started.
How to Find the Keywords that Work for Your Content Marketing Goals
Geared toward marketers with existing keyword lists, this keyword building guide offers tips on isolating trends, looking at how your keywords are discussed in social media, and competitive keyword research.
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