ReTargeter Blog

Top 5 Articles of the Week – Feb. 24, 2012


Here are the best articles of the week in digital marketing:

  1. Tweak by Google Signals Content is King
  2. Consumer Costs of Mobile Advertising
  3. Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks
  4. It’s Not the Big Data, It’s the Right Data
  5. How to Avoid Creepy Personalization
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Case Study: U of F MBA Program

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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