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Top 5 Articles of the Week – April 5, 2013

3 Content Marketing Lessons From Big Brands

It’s easy to write off major brands’ content marketing success stories; after all they have the budgets, the resources, and the brand equity to make ambitious projects work. But even companies without all the assets of a Coca-Cola or Nike can take a leaf (or three) out of their books.

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Want Better Email Revenue? Send Late at Night

The prevailing wisdom on conversion optimization tells us that emails should always be sent in the morning. This recent study suggests otherwise. While I still wouldn’t suggest late night emails for B2B marketers, setting up a nighttime test could be a good strategy for retailers.

Read the report on eMarketer

The 7 Biggest Misconceptions of Successful B2B Marketing

Have you ever heard that branding doesn’t matter for B2B? Or that display can’t drive leads? Marketing Profs tackles these and five other myths about B2B marketing. (We’ve actually tackled one of the seven here on this blog, namely the myth that display can’t work for B2B.)

Read all seven here

Link Building: Get Relevant or Die Trying

When it comes to SEO, building links just doesn’t cut it anymore. If you want your search ranking to outlive the next Google algorithm update (and the next, and the next), make sure to focus on building the right backlinks from trusted domains that are relevant to your keywords.

Here’s how

10 Tips For ‘Real-Time Branding’ 

Real-time bidding still has a reputation for being a pure direct response tool, but it can also add value as a brand builder. If you do go the branding route, be sure to follow AdExchanger’s advice for getting the most out of RTB. If you’re still skeptical, check out our post on why display can work for branding.

Read it here

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