ReTargeter Blog

Top 5 Articles of the Week- April 26, 2013


Why Pricing Experiments Prove Our Assumptions Are Wrong

Shoppers are not as savvy about pricing as we tend to think. Econsultancy has a great overview of consumer experiments around pricing that may have you rethinking your current pricing model.

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You’re Not eBay. Why Paid Search Still Makes Sense for B2B Marketers.

About a month ago, eBay released the results of some internal testing. Their finding? Paid search isn’t worth it. But for brands that aren’t eBay (and most of us aren’t), their results, and the reasons behind them, simply aren’t applicable. If you’re a B2B marketer discounting the value of search, don’t miss this post.

Read it on KoMarketing Associates

Measuring and Increasing the ROI of Your Content Resources

Content marketing is a well-established marketing practice, but even experienced content marketers still run into trouble when it comes to attributing revenue to their content. This detailed overview from SEOmoz will have you tracking, measuring, and optimizing content ROI in no time.

Find it here

5 Principles of Persuasive Web Design

You know the importance of persuasive writing for emails, ads, and web copy. But what about the importance of persuasive design? Your web design can be just as important for persuading and converting visitors as your copy, and Conversion XL has five tips to get you started.

Read them here

Four Tips for Building Fail-Proof Buyer Personas

As any marketer knows, buyer personas are crucial, but they’re far from easy. MarketingProfs has four suggestions for making sure you get the most out of yours.

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Case Study: Zendesk

Zendesk Logo | ReTargeter

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

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