ReTargeter Blog

Top 5 Articles of the Week – March 16, 2012


Here’s our weekly roundup of the top 5 digital marketing articles of the week:

  1. More Complex Attribution Model Shows Organic Search Significantly Undervalued by Marketers
  2. Understand and Rock the Google Venice Update
  3. What Marketers Should (and Shouldn’t) Tweet [Research]
  4. 5 Key Elements of Modern Inbound Marketing
  5. Brand Marketers Home in on Online Target Audiences
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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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