ReTargeter Blog

Top 5 Articles of the Week – Jan. 20, 2012


Here’s our weekly roundup of five of the best articles out this week:

  1. 5 Awesome Examples of Instagram Marketing from Real Brands
  2. Banner Blindness: Why Your Marketing Messages Are Hiding in Plain Sight
  3. 3 Content Marketing Ideas You Should Steal from Coca-Cola
  4. Smartphone Ad Impressions Up 488% In 2011, Tablets Up 771%
  5. Data Reveals Social Graph Impacting Brand ‘Lift,’ As Well As Direct Response
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Case Study: U of F MBA Program

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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