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7 Steps to Build a Better Business Blog

Blogs are everywhere. There are over 60 million blogs just on WordPress, so how can your business blog possibly stand out amongst the crowd? More importantly, how do you do it in such a way that it’s not a waste of time, but is actually helping your business? Step 1: Find and groom your audience […]

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Online Advertising Dashboard: Driving Growth in Display Ads

A report released by the IAB on April 13, 2011 conveyed the current state of online advertising mediums in terms of growth and spend.  Based on this data, check out our latest infographic on the driving growth of online advertising space, specifically in display advertising.  Notice some of the more interesting statistics: Display advertising spend […]

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Case Study: U of F MBA Program

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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