Archives

The Cost to Educate a President

As most people know, 2012 presidential candidates spent an unprecedented amount on online ads — a whopping $78 million compared to 2008’s measly $22.2 million. We crunched the numbers in 2012 and you can see the details here. While digital advertising is the final push to the White House, education is the long journey. This […]

Read More

Online Advertising Dashboard: Driving Growth in Display Ads

A report released by the IAB on April 13, 2011 conveyed the current state of online advertising mediums in terms of growth and spend.  Based on this data, check out our latest infographic on the driving growth of online advertising space, specifically in display advertising.  Notice some of the more interesting statistics: Display advertising spend […]

Read More

Use ReTargeting To Sell, Upsell, And Keep Your Brand ‘Top Of Mind’

Check out our latest infographic on Consumer Pathways and see how retargeting can drive initial sales and complement your upsell strategies.

Read More

Online Advertising and How People Feel About It

Display advertising is the biggest source of monetization for many publisher websites.  In an article written by Bloomberg.com’s Brett Pulley, “Revenue at Times Co.’s websites, including NYTimes.com, About.com and Boston.com., increased 20.5 percent to $94.3 million. Online advertising revenue at the websites increased 19.8 percent to $50.4 million, mainly due to growth in national display […]

Read More

Categories

Archives


Case Study: Zendesk

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

Read more