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How to Develop a Testing Strategy That Works for Your Business

Designing a company website is important. As the front line to the public and the first impression many potential customers will have to your brand, a website is a representation of your brand’s voice and personality; put simply, it matters. However, during the initial design phase, or later revamps or makeovers, small changes can make […]

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Testing, Testing, 1, 2, 3 Ways To Optimize Your Online Advertising Campaigns

At ReTargeter, we test harder and more frequently than your college professors. But don’t worry, you don’t have to break out the books or pull another all-nighter. The type of testing ReTargeter is involved in is making sure that your ad is running optimally – and we’ll do all the work for you! Whether it’s […]

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A/B Testing Creatives for Retargeting: Round 1

We’re always encouraging our clients to A/B test their creatives . So being a company that practices what we preach, we A/B test our own ads as well. Below are three tests we’ve done over the past few months with insight into what we learned from each of them. It’s important to note that different […]

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A Case Study in Campaign Optimization

SmileyCookie.com is located in Pittsburgh, PA, and is one of the fastest growing online brands for specialty and novelty cookie treats. All of their cookies are freshly baked, hand-iced, trans-fat-free, nut-free, and kosher. Additionally, cookies are sold year round to reflect holidays, and can be customized for celebrations and sports teams. This gives them a […]

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Case Study: Hireology

Hireology is an HR software provider that helpscompanies make smarter hiring decisions. Byanalyzing the traits of high performing employees,Hireology can help companies find candidates thatare more likely to succeed in the long term. To reach the elusive HR buyer, Hireology primarily relies uponcontent marketing to drive inbound interest. The content teamregularly puts out blogs, infographics, […]

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