Retargeter

How to Develop a Testing Strategy That Works for Your Business

Designing a company website is important. As the front line to the public and the first impression many potential customers will have to your brand, a website is a representation of your brand’s voice and personality; put simply, it matters.…

Testing, Testing, 1, 2, 3 Ways To Optimize Your Online Advertising Campaigns

At ReTargeter, we test harder and more frequently than your college professors. But don’t worry, you don’t have to break out the books or pull another all-nighter. The type of testing ReTargeter is involved in is making sure that your …

A/B Testing Creatives for Retargeting: Round 1

We’’re always encouraging our clients to A/B test their creatives. So being a company that practices what we preach, we A/B test our own ads as well. Below are three tests we’ve done over the past few months with insight …

A Case Study in Campaign Optimization

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SmileyCookie.com is located in Pittsburgh, PA, and is one of the fastest growing online brands for specialty and novelty cookie treats. All of their cookies are freshly baked, hand-iced, trans-fat-free, nut-free, and kosher. Additionally, cookies are sold year round …