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How to Develop a Testing Strategy That Works for Your Business

Designing a company website is important. As the front line to the public and the first impression many potential customers will have to your brand, a website is a representation of your brand’s voice and personality; put simply, it matters. However, during the initial design phase, or later revamps or makeovers, small changes can make […]

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Testing, Testing, 1, 2, 3 Ways To Optimize Your Online Advertising Campaigns

At ReTargeter, we test harder and more frequently than your college professors. But don’t worry, you don’t have to break out the books or pull another all-nighter. The type of testing ReTargeter is involved in is making sure that your ad is running optimally – and we’’ll do all the work for you! Whether it’’s […]

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A/B Testing Creatives for Retargeting: Round 1

We’’re always encouraging our clients to A/B test their creatives. So being a company that practices what we preach, we A/B test our own ads as well. Below are three tests we’ve done over the past few months with insight into what we learned from each of them. It’’s important to note that different ads […]

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A Case Study in Campaign Optimization

SmileyCookie.com is located in Pittsburgh, PA, and is one of the fastest growing online brands for specialty and novelty cookie treats. All of their cookies are freshly baked, hand-iced, trans-fat-free, nut-free, and kosher. Additionally, cookies are sold year round to reflect holidays, and can be customized for celebrations and sports teams. This gives them a […]

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Case Study: Zendesk

Zendesk Logo | ReTargeter

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

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