ReTargeter Blog

Successfully Retargeting Your B2B Conversion Funnel


Retargeting is an online advertising technology that focuses on bringing your website’s bounced visitors back to your website. Using retargeting, your ads will stay in front of your audience even when they’re browsing other sites. While it may seem like an effective B2C branding and sales generation tool on the surface, retargeting adds a lot of value to B2B companies as well. By acting as a lead generation, lead nurturing, and upselling method, retargeting can become a very valuable tactic within your overall marketing strategy. In fact, ReTargeter reports that B2B campaigns actually outperform B2C campaigns across the board.

Read the rest of the post written by ReTargeter’s Samir Soriano on the Blue Bird Strategies blog.

Categories

Archives


Case Study: BattlBox

Battlbox Logo | ReTargeter

BattlBox sends monthly packages of personally handpicked survival, tactical, and EDC items of the highest quality. Having amassed a large buying power early on, they are now delivering items to their customers at typically half of what their customers would pay if they bought them on their own. Founded in February 2015, they armed themselves […]

Read more