ReTargeter Blog

Successfully Retargeting Your B2B Conversion Funnel


Retargeting is an online advertising technology that focuses on bringing your website’s bounced visitors back to your website. Using retargeting, your ads will stay in front of your audience even when they’re browsing other sites. While it may seem like an effective B2C branding and sales generation tool on the surface, retargeting adds a lot of value to B2B companies as well. By acting as a lead generation, lead nurturing, and upselling method, retargeting can become a very valuable tactic within your overall marketing strategy. In fact, ReTargeter reports that B2B campaigns actually outperform B2C campaigns across the board.

Read the rest of the post written by ReTargeter’s Samir Soriano on the Blue Bird Strategies blog.

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Case Study: Total Wine & More

Total Wine Partners With Retargeter to Drive Ecommerce Success Total Wine is America’s largest independent retailer of fine wine, with over 130 superstores across the country. In addition to their brick and mortar locations, Total Wine runs a fast-growing eCommerce storefront. Their digital marketing team enlisted the help of ReTargeter in the spring of 2014 […]

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