Retargeting For Events: ad:tech San Francisco
ad:tech is touted as the event for digital marketing. Their international series of conferences and exhibits for interactive advertising and technology scales across 7 countries and 9 cities throughout the year, and attracts some of the most accomplished keynote speakers, such as Ariana Huffington, Guy Kawasaki, and Antonio Lucio.
After using a retargeting solution for a few of their 2010 events, ad:tech decided to switch over to ReTargeters Incredible Network for promoting their 2011 San Francisco and New York events.
Through ReTargeter, adtech achieved:
- 15x more impressions toward an optimal advertising frequency (when compared to their previous solution)
- Over a 200% ROI from click-through conversions
- An overall CPA of $36.76 from click-through and view-through conversions
We saw many conversions on our end with the revenue associating to this campaign. Its one of the most successful [campaigns] for us this year.
Sejal Badani | Marketing Manager at ad:tech