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Retargeting For Events: ad:tech San Francisco


ad:tech is touted as “the event for digital marketing.” Their international series of conferences and exhibits for interactive advertising and technology scales across 7 countries and 9 cities throughout the year, and attracts some of the most accomplished keynote speakers, such as Ariana Huffington, Guy Kawasaki, and Antonio Lucio.

 
 

After using a retargeting solution for a few of their 2010 events, ad:tech decided to switch over to ReTargeter’s Incredible Network for promoting their 2011 San Francisco and New York events.

Through ReTargeter, adtech achieved:

  • 15x more impressions toward an optimal advertising frequency (when compared to their previous solution)
  • Over a 200% ROI from click-through conversions
  • An overall CPA of $36.76 from click-through and view-through conversions

“We saw many conversions on our end with the revenue associating to this campaign. It’s one of the most successful [campaigns] for us this year.”
– Sejal Badani | Marketing Manager at ad:tech

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]

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