Retargeter

Retargeting For Events: ad:tech San Francisco

ad:tech is touted as “the event for digital marketing.” Their international series of conferences and exhibits for interactive advertising and technology scales across 7 countries and 9 cities throughout the year, and attracts some of the most accomplished keynote speakers, such as Ariana Huffington, Guy Kawasaki, and Antonio Lucio.

After using a retargeting solution for a few of their 2010 events, ad:tech decided to switch over to ReTargeter’s Incredible Network for promoting their 2011 San Francisco and New York events.

Through ReTargeter, adtech achieved:

• 15x more impressions toward an optimal advertising frequency (when compared to their previous solution)
• Over a 200% ROI from click-through conversions
• An overall CPA of $36.76 from click-through and view-through conversions

“We saw many conversions on our end with the revenue associating to this campaign. It’s one of the most successful [campaigns] for us this year.”
– Sejal Badani | Marketing Manager at ad:tech