ReTargeter Blog

ReTargeter’s Top 10 Blog Posts of 2012

2012 was a busy year in the world of online advertising and retargeting. We saw Facebook’s real-time bidding platform bring retargeting to the largest social network, and a presidential campaign spend over $50 million in online advertising, and that’s just a small sample.

With the new year upon us, we wanted to take a moment to reflect on the past year. We’ve compiled a list of the ReTargeter blog posts from 2012 that YOU liked best, based on your clicks, views, and shares.

10. How to Develop a Successful Cross Channel Marketing Strategy

9. Bring Your Database Online: CRM Retargeting for Direct Mail Marketers

8. Attacking Bad Banners: Investing in Clean Banners

7. Banner Ad Optimization: The Click Through Fallacy

6. Facebook Exchange: What it Means for Facebook and for Retargeting

5. The Importance of Rotating Creatives

4. The Digital Campaign Landscape [Infographic]

3. Keep It Simple: 3 Tips for Banner Ad Design

2. 7 Deadly Sins of Retargeting

and the #1 most popular ReTargeter blog post of 2012….

1. What Facebook Knows About You: How Facebook is (and isn’t) Using Your Data

We’re looking forward to seeing what happens in 2013. Cheers!



Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]

Read more