ReTargeter Blog

Optimizing Your Landing Pages For Retargeting


 

This quick tutorial on landing page optimization is the second in a series of video tutorials for optimizing your retargeting campaign. We’ll highlight a few quick and easy landing page tweaks that have been proven to increase your conversion rate. This specific tutorial is optimal for retargeting campaigns, but can be applied to most landing pages.

Unbounce is a great self-serve platform for making your own landing pages and A/B testing them against each other.

Check out part one: Optimizing Your Display Ads For ReTargeting

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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