ReTargeter Blog

Macy’s, Jinx, and Bare Necessities Gain Value Through ReTargeter’s Network And Optimization Engine


Jinx is a lifestyle brand heavily influenced by gaming and geek culture. Focusing heavily on promoting their e-commerce platform, Jinx utilized ReTargeter’s platform to increase their brand visibility to people who have visited their site without making a purchase. Through ReTargeter, Jinx was able to achieve:

  • CTR: 0.21%
  • Reduced lost sales from shopping cart abandonment (Data Withheld)

 

Macy’s is a New York based chain of mid-to-high range department stores. They sell many of their products through their online store, and through a third party, used ReTargeter’s display network to drive traffic and sales. Relying on ReTargeter’s optimization engine, Macy’s was able to continuously achieve a ROI month-over-month.

  • Month one: 120% ROI
  • Month two: 288% ROI
  • Month three: 315% ROI

 

Bare Necessities is the largest online retailer of men’s and women’s branded designer intimate apparel. Like Macy’s, a third party advertiser for Bare Necessities also wanted to utilize ReTargeter’s optimization engine to increase sales, and achieved a continuous month-over-month ROI.

  • Month one: 167% ROI
  • Month two: 242% ROI
  • Month three: 293% ROI

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Case Study: U of F MBA Program

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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