Macy’s, Jinx, and Bare Necessities Gain Value Through ReTargeter’s Network And Optimization Engine
Jinx is a lifestyle brand heavily influenced by gaming and geek culture. Focusing heavily on promoting their e-commerce platform, Jinx utilized ReTargeters platform to increase their brand visibility to people who have visited their site without making a purchase. Through ReTargeter, Jinx was able to achieve:
- CTR: 0.21%
- Reduced lost sales from shopping cart abandonment (Data Withheld)
Macys is a New York based chain of mid-to-high range department stores. They sell many of their products through their online store, and through a third party, used ReTargeters display network to drive traffic and sales. Relying on ReTargeters optimization engine, Macys was able to continuously achieve a ROI month-over-month.
- Month one: 120% ROI
- Month two: 288% ROI
- Month three: 315% ROI
Bare Necessities is the largest online retailer of mens and womens branded designer intimate apparel. Like Macys, a third party advertiser for Bare Necessities also wanted to utilize ReTargeters optimization engine to increase sales, and achieved a continuous month-over-month ROI.
- Month one: 167% ROI
- Month two: 242% ROI
- Month three: 293% ROI