ReTargeter Blog

Leverage An Enterprise Advertising Tool With A Small Business Budget


You’re bound to see ads almost everywhere you go on the internet. From YouTube to Yahoo!, from the NYTimes to the Huffington post, Superbowl XLV and Warner Bros.’ “The Rite” ads are riddled throughout the internet this very instant. But there’s a secret – you don’t need to have the NFL’s or Warner Bros.’ budget to advertise on premium websites.

Below are anecdotal minimum spends per month for some of the big ad exchanges that these big brands and enterprises use to advertise on:

  • Google’s Doubleclick $15,000
  • Yahoo!’s RightMedia $50,000
  • OpenX $0
  • Rubicon $5,000
  • Glam Media $5,000
  • Fox Audience Network $10,000
  • Microsoft AdECN $5,000
  • Total $90,000

By acting as an umbrella network, ReTargeter plugs into all of the above exchanges, plus many others. Through the sheer volume of ads that we serve, we are able to gives advertisers access to ALL of these networks for only $500 per month. Beyond this, we offer:

  • attentive support team
  • a host of geographic and demographic targeting
  • the smartest self-optimizing audience retargeting platform around

We allow small-business budgets to advertise like a Fortune 500 brand. While our platform combines the power and inventory of big ad exchanges, our attentive support team will make sure that you’re always getting the most out of our platform. With these capabilities available to the small-to-medium sized business, we’re happy to say that we’ve democratized display advertising.

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Case Study – Watters

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]

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