How to Research and Launch a Retargeting Campaign
Retargeting is an online advertising practice that serves your ads to users after they leave your website. Your ads appear all over the web, allowing you to stay in front of your audience even when theyre browsing other sites. The average American is exposed to over 3,000 advertising messages daily, but most can only specifically recall 2 ads that theyve ever seen. Retargeting is a great way to combat so-called banner blindness, peoples tendency not to recall online ads, and help you launch a successful branding campaign and remind users of your products and services even if they arent on your site.
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Case Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]
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