ReTargeter Blog

Getting Satisfied With Retargeting


Retargeting is the kind of tried and true behavioral targeting tool that is associated most with consumer retailers as they try to recapture some of the customers their SEO/SEM and banner programs first attracted to their site. B2B service companies may not seem like a natural fit for the method.

When customer community and support provider Get Satisfaction first looked at the model, it was admittedly skeptical. The company doesn’t do SEM or large banner campaigns to find customers, and it tends to focus on small to medium businesses. “Our primary online customer acquisition strategy relies on a content-driven approach,” says Jeff Nolan, vice president of product marketing. The company is looking mainly for companies that are providing Web-based apps with a platform for getting feedback from users and get idea submissions.
Learn more about how ReTargeter benefits B2B services on Mediapost.

“What retargeting has revealed is that it can be a very cost-effective way of acquiring customers if you have your other online marketing efforts operating with a baseline level of efficiency.” – Jeff Nolan, VP of Product Marketing at Get Satisfaction

Categories

Archives


Case Study: Total Wine & More

Total Wine Logo | ReTargeter

Total Wine Partners With Retargeter to Drive Ecommerce Success Total Wine is America’s largest independent retailer of fine wine, with over 130 superstores across the country. In addition to their brick and mortar locations, Total Wine runs a fast-growing eCommerce storefront. Their digital marketing team enlisted the help of ReTargeter in the spring of 2014 […]

Read more