ReTargeter Blog

Getting Satisfied With Retargeting


Retargeting is the kind of tried and true behavioral targeting tool that is associated most with consumer retailers as they try to recapture some of the customers their SEO/SEM and banner programs first attracted to their site. B2B service companies may not seem like a natural fit for the method.

When customer community and support provider Get Satisfaction first looked at the model, it was admittedly skeptical. The company doesn’t do SEM or large banner campaigns to find customers, and it tends to focus on small to medium businesses. “Our primary online customer acquisition strategy relies on a content-driven approach,” says Jeff Nolan, vice president of product marketing. The company is looking mainly for companies that are providing Web-based apps with a platform for getting feedback from users and get idea submissions.

Learn more about how ReTargeter benefits B2B services on Mediapost.

“What retargeting has revealed is that it can be a very cost effective way of acquiring customers if you have your other online marketing efforts operating with a baseline level of efficiency.” – Jeff Nolan, VP of Product Marketing at Get Satisfaction

Categories

Archives


Case Study – The Valley Health System

Millions of people in the world, but how do you find the right talent, at the right time, and for the right price? Since May of 2014, TMP Worldwide and Valley Health Systems partnered with ReTargeter to deliver active and passive candidates to the VHS Career Site. Leveraging intricate data and analytics, these campaigns optimized […]

Read more