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Getting Satisfied With Retargeting


Retargeting is the kind of tried and true behavioral targeting tool that is associated most with consumer retailers as they try to recapture some of the customers their SEO/SEM and banner programs first attracted to their site. B2B service companies may not seem like a natural fit for the method.

When customer community and support provider Get Satisfaction first looked at the model, it was admittedly skeptical. The company doesn’t do SEM or large banner campaigns to find customers, and it tends to focus on small to medium businesses. “Our primary online customer acquisition strategy relies on a content-driven approach,” says Jeff Nolan, vice president of product marketing. The company is looking mainly for companies that are providing Web-based apps with a platform for getting feedback from users and get idea submissions.
Learn more about how ReTargeter benefits B2B services on Mediapost.

“What retargeting has revealed is that it can be a very cost-effective way of acquiring customers if you have your other online marketing efforts operating with a baseline level of efficiency.” – Jeff Nolan, VP of Product Marketing at Get Satisfaction

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Case Study: BattlBox

Battlbox Logo | ReTargeter

BattlBox sends monthly packages of personally handpicked survival, tactical, and EDC items of the highest quality. Having amassed a large buying power early on, they are now delivering items to their customers at typically half of what their customers would pay if they bought them on their own. Founded in February 2015, they armed themselves […]

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