Retargeter

Get Satisfaction – A Case Study in Freemium Signups

Get Satisfaction is a leading online customer community platform that companies use to grow and engage their customers through for customer support, idea submission, marketing and sales questions, and for capturing positive feedback. Using a freemium conversion funnel, Get Satisfaction focused much of their traffic driving strategies around search, social media, blogging and content community. Display advertising played no part in their marketing strategy.

• November ROI: 104%
• December ROI: 160%
• January ROI: 248%

When the display retargeting opportunity was presented to them, Get Satisfaction was a bit skeptical, but figured they’d give it a test. After achieving an initial ROI during the first month, Get Satisfaction was able to leverage ReTargeter’s optimization engine and support team to grow 104% ROI over the first month, and 160% ROI over the second month, and a 248% ROI over month.

“I like using ReTargeter because they have made it simple and cost effective. Not only does retargeting work but I can measure the ROI in any given month as a function of how many conversions we generate.”

Jeff Nolan | VP Product Marketing at Get Satisfaction