ReTargeter Blog

Get Satisfaction – A Case Study in Freemium Signups


Get Satisfaction is a leading online customer community platform that companies use to grow and engage their customers through for customer support, idea submission, marketing and sales questions, and for capturing positive feedback. Using a freemium conversion funnel, Get Satisfaction focused much of their traffic driving strategies around search, social media, blogging and content community. Display advertising played no part in their marketing strategy.

  • November ROI: 104%
  • December ROI: 160%
  • January ROI: 248%

When the display retargeting opportunity was presented to them, Get Satisfaction was a bit skeptical, but figured they’d give it a test. After achieving an initial ROI during the first month, Get Satisfaction was able to leverage ReTargeter’s optimization engine and support team to grow 104% ROI over the first month, and 160% ROI over the second month, and a 248% ROI over month.

“I like using ReTargeter because they have made it simple and cost effective. Not only does retargeting work but I can measure the ROI in any given month as a function of how many conversions we generate.”

Jeff Nolan | VP Product Marketing at Get Satisfaction

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Case Study: Hireology

Hireology is an HR software provider that helpscompanies make smarter hiring decisions. Byanalyzing the traits of high performing employees,Hireology can help companies find candidates thatare more likely to succeed in the long term. To reach the elusive HR buyer, Hireology primarily relies uponcontent marketing to drive inbound interest. The content teamregularly puts out blogs, infographics, […]

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