Retargeter

Top 5 Articles this Week–December 2, 2013

The top 5 articles this week really boil down to one thing — the thing that every marketer is held accountable for and that can be as elusive and fickle as the audiences they target — and that one thing is conversions.  But the net-net is that there are high-performance ways in which marketers can capture the quality conversions they’re after.

15 Mind-Blowing Stats About Retargeting
from CMO.com

The average Web site conversion rate is a little more than two percent. In other words, nearly all of the people who visit a site for the first time leave without some form of desired action. That’s why many brands have turned to retargeting, which focuses on getting those previous visitors back to your site. According to research we’ve found from around the Web, there’s no question about it: retargeted ads influence conversion. [Read more…]

The 4 A’s of Killer Conversions
from Search Engine Watch

Learn a proven tactical approach to achieving phenomenal conversion rates. Understanding the 4 A’s of visitor awareness – awareness, attention, attraction, action – can produce the same killer conversion rates enjoyed by the top converting sites. [Learn more…]

Paid Search Spend Surges 27%, Mobile Grabs 40% Thanksgiving, Black Friday Spend
from Search Engine Land

Amid reports that brick and mortar sales were lackluster over the Thanksgiving weekend, e-commerce is looking like a bright spot this holiday season, with mobile devices playing an increasingly important role. Smartphone and tablet activity grabbed significant spend share this season. Smartphone budgets shot up 79.1 percent to 21.2 percent of total paid search spend. Tablets saw search spend share skyrocket 113.6 percent to 18.5 percent of total search spend. “It’s clear that the story of the shopping season to date is the mobile migration,” added Goldman. [Keep reading…]

Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

from Search Engine Watch

In web marketing, multiple channels work together to boost return on investment. Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. In what Kenshoo called the first study of its kind, the company found that when a person was exposed to a brand’s Facebook ads and paid search ads together, there was a 30 percent more return on ad spend than when a person was exposed to paid search ads alone. [Learn more…]

eMarketer Raises Its Programmatic Ad Spend Estimate, Again
from AdAge Digital

Programmatic advertising is growing so fast, ad spend analysts just turned in their second upward revision in only three months. The revision, which comes via an analysis of multiple studies performed by eMarketer, estimates advertisers will now spend 75.3% more on programmatic advertising in 2013 than they did last year. The previous estimate, a 73.9% increase, was apparently not ambitious enough. In dollars, that means $3.37 billion will be spent on programmatic in 2013 and $4.66 billion in 2014. [Read more…]