Different Sources of Traffic Respond to Different Messaging
Imagine you are a dentist, but at the same time, you successfully moonlight as a businessman and entrepreneur. DundaDunta! Youre Successful Dentist Man, cape and all! Well, maybe not but after all, you want to gain clients and generate business for your profession, right? People navigate to your site through various channels, so you have to make sure that the content of your landing page corresponds to the channel from which that user arrives.
For example, say you have a page on Yelp. Yelp users are concerned with social proof and how others view you as a dentist. Your messaging should match this: quote and link to some tweets from your happiest customers! Likewise, if someone is coming to your page from search advertising, they are more likely to have an immediate need for the service and will in turn want information on timing, pricing, and want to know how quickly they can get in and out.
These same principals can be applied to ReTargeted traffic as well. Your audience has already engaged with your site and is familiar with your brand, so you will want to target your viewers in the manner in which they were reached. You may want to highlight the subtle, yet powerful points, or really push the immediacy of the sale more with your landing pages.
ReTargeting can also be applied to your banners. If you are receiving traffic to your site from various sources, you can setup a ReTargeting campaign associated with each landing page, andvoilàlike magic but better, youre marketing message is now specific to your audiences needs. Or, you can even pixel the entire site and then cycle through the various messages for each audience segment.
Be the hero of your business and fight off evil villains switch up your messaging to respond to different sources of traffic. Let us know how we can help! Wed like to help you change the world, one ad at a time.