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Creative Optimization Delivers Incredible Retargeting ROI For Long-Term Campaigns


ReTargeter was happy to highlight the outstanding results that customer support software Zendesk achieved through retargeting during September 2010. Since then, Zendesk has continued to optimize their creatives by testing new copy and different design elements, ultimately working toward meeting and exceeding their ROI expectations.

Creative Optimization

 

Over a 9 month period from October 2010 to June 2011, ReTargeter was able to help Zendesk achieve:

  • Direct ROI from click-through conversions
    ROI = 1011%
  • Attributed ROI from view-through conversions
    ROI = 14219%
  • Total ROI from all conversions
    ROI = 15330%

While retargeting can deliver a strong ROI in monthly sprints, running a long-term campaign with creative optimization can supercharge the ROI that it delivers.

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Case Study: Zendesk

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

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