Non-Profit

Retargeting for a Cause: ReTargeter Kicks Off Program with Pencils of Promise

What’s the next book on your reading list? How about a story that could inspire you to change the world and help young people around the world get an education? Pencils of Promise (PoP) was founded by Adam Braun, who at the age of 16 was already a rising star on Wall Street. After graduating magna […]

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The Two Major Pitfalls of Online Marketing for Nonprofits and How to Address Them

Like for profit businesses, nonprofits are increasingly taking advantage of online marketing.  However, nonprofits face a unique set of challenges which must be addressed in their online strategies.  There are at least two primary concerns for nonprofits engaging in online marketing that don’t apply to for-profit businesses: so-called “slacktivism” and cause fatigue. Slacktivism We’ve all […]

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ReTargeter Cares

It can be said that one of the most meaningful (business) relationships is one in which public-interest and corporate decision-making marry. It involves taking a vow to aid an organization’s mission and acting as a guide to what the company stands for and will uphold to its consumers — for richer or for poorer. It […]

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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