The Two Major Pitfalls of Online Marketing for Nonprofits and How to Address Them

Cause Fatigue

Like for profit businesses, nonprofits are increasingly taking advantage of online marketing.  However, nonprofits face a unique set of challenges which must be addressed in their online strategies.  There are at least two primary concerns for nonprofits engaging in online marketing that don’t apply to for-profit businesses: so-called “slacktivism” and cause fatigue. Slacktivism We’ve all…

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ReTargeter Cares

Invisible_Children_logo

It can be said that one of the most meaningful (business) relationships is one in which public-interest and corporate decision-making marry. It involves taking a vow to aid an organization’s mission and acting as a guide to what the company stands for and will uphold to its consumers — for richer or for poorer. It…

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