ReTargeter Blog

A Case Study in B2B SaaS Lead Gen


Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. Here is the case study of their campaign.

  • Direct ROI from click-through conversions
    ROI = 57%
  • Attributed ROI from view-through conversions
    ROI = 1160%
  • Total ROI from all conversions
    ROI = 1317%

Over a one month period in September 2010, Zendesk’s ReTargeter campaign performed outstanding results with a total of 43 unique visitors who visiting their website, clicking on a ReTargeted banner ad, and converting immediately. Furthermore, 364 additional unique visitors were influenced by a ReTargeted banner ad and converted without directly clicking on the banner ad. Lastly, within that one month period, Zendesk received an enormous branding value as their ads performed a .23% click-through rate.
“As a business that can have a multi-day buying cycle, ReTargeter allows us to keep our help desk software in the minds of our potential customers. ReTargeter has been a great addition to our marketing mix.”
– Jacob Meltzer
Online Marketing Manager | Zendesk

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Valley Health logo | ReTargeter

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