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A Case Study in B2B SaaS Lead Gen


Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. Here is the case study of their campaign.

  • Direct ROI from click-through conversions
    ROI = 57%
  • Attributed ROI from view-through conversions
    ROI = 1160%
  • Total ROI from all conversions
    ROI = 1317%

Over a one month period in September 2010, Zendesk’s ReTargeter campaign performed outstanding results with a total of 43 unique visitors who visiting their website, clicking on a ReTargeted banner ad, and converting immediately. Furthermore, 364 additional unique visitors were influenced by a ReTargeted banner ad and converted without directly clicking on the banner ad. Lastly, within that one month period, Zendesk received an enormous branding value as their ads performed a .23% click-through rate.
“As a business that can have a multi-day buying cycle, ReTargeter allows us to keep our help desk software in the minds of our potential customers. ReTargeter has been a great addition to our marketing mix.”
– Jacob Meltzer
Online Marketing Manager | Zendesk

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]

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