ReTargeter Blog

Brick Phones to Smart Phones: The Growth of Mobile Advertising


Do you remember those brick phones from the 80s that, at two pounds, could double as a doorstop? They allowed 30 minutes of talk time, required 10 hours to fully charge, and had “buttons.” Today’’s cell phones feature high definition touch screens, cameras, internet connectivity, and access to more apps than you could ever need, (their door-stopping abilities are lacking — maybe there’s an app for it?).

The rapid advancement of mobile technology is closely followed by the advancement of mobile advertising. In fact, last year, mobile ad spending was somewhere between $8 to $10 billion dollars. This infographic from startapp gives us a fascinating look into the growth of mobile advertising.

Get more information on retargeting and mobile — read on.

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Case Study – The Valley Health System

Millions of people in the world, but how do you find the right talent, at the right time, and for the right price? Since May of 2014, TMP Worldwide and Valley Health Systems partnered with ReTargeter to deliver active and passive candidates to the VHS Career Site. Leveraging intricate data and analytics, these campaigns optimized […]

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