ReTargeter Blog

Brick Phones to Smart Phones: The Growth of Mobile Advertising

Do you remember those brick phones from the 80s that, at two pounds, could double as a doorstop? They allowed 30 minutes of talk time, required 10 hours to fully charge, and had “buttons.” Today’’s cell phones feature high definition touch screens, cameras, internet connectivity, and access to more apps than you could ever need, (their door-stopping abilities are lacking — maybe there’s an app for it?).

The rapid advancement of mobile technology is closely followed by the advancement of mobile advertising. In fact, last year, mobile ad spending was somewhere between $8 to $10 billion dollars. This infographic from startapp gives us a fascinating look into the growth of mobile advertising.

Get more information on retargeting and mobile — read on.



Case Study: Zendesk

Zendesk Logo | ReTargeter

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

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