ReTargeter Blog

Brick Phones to Smart Phones: The Growth of Mobile Advertising


Do you remember those brick phones from the 80s that, at two pounds, could double as a doorstop? They allowed 30 minutes of talk time, required 10 hours to fully charge, and had “buttons.” Today’’s cell phones feature high definition touch screens, cameras, internet connectivity, and access to more apps than you could ever need, (their door-stopping abilities are lacking — maybe there’s an app for it?).

The rapid advancement of mobile technology is closely followed by the advancement of mobile advertising. In fact, last year, mobile ad spending was somewhere between $8 to $10 billion dollars. This infographic from startapp gives us a fascinating look into the growth of mobile advertising.

Get more information on retargeting and mobile — read on.

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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