August 2018

Incrementality: The Best Way to Measure Ad Success

Measuring Ad Performance With Incrementality

Return On Ad Spend, or ROAS, relies on a very simple formula for calculating the financial benefit of advertising campaigns: Revenue / Cost. Compared to the science experiment-esque process that is calculating incrementality, it’s simpler, …

Read More

Categories

Archives


Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

Read more
vinatrend http://www.bestshoesmeme.com/nike-air-max-mens-12126