August 2018

Incrementality: The Best Way to Measure Ad Success

Measuring Ad Performance With Incrementality

Return On Ad Spend, or ROAS, relies on a very simple formula for calculating the financial benefit of advertising campaigns: Revenue / Cost. Compared to the science experiment-esque process that is calculating incrementality, it’s simpler, …

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Case Study – The Valley Health System

Valley Health logo | ReTargeter

Millions of people in the world, but how do you find the right talent, at the right time, and for the right price?

Since May of 2014, TMP Worldwide and Valley Health Systems partnered with ReTargeter to deliver active and …

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