Incrementality: The Best Way to Measure Ad Success
Measuring Ad Performance With IncrementalityReturn On Ad Spend, or ROAS, relies on a very simple formula for calculating the financial benefit of advertising campaigns: Revenue / Cost. Compared to the science experiment-esque process that is calculating incrementality, it’s simpler, …
Read MoreCase Study – The Valley Health System
Millions of people in the world, but how do you find the right talent, at the right time, and for the right price?
Since May of 2014, TMP Worldwide and Valley Health Systems partnered with ReTargeter to deliver active and …
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