July 2014

Smart Higher Education Marketing: Engage Students with Retargeting

In a previous post about higher education marketing, we showed you how to attract college-bound students with targeted display advertising. Now, we’ll take a look at how retargeting can be used to engage with prospective students who have already expressed …

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Smart Higher Education Marketing: Attract College-Bound Students with Targeted Display Ads

As a higher education marketer, are you using advertising that attracts the “right” type of students? And are you giving them enough opportunities to find you? In this first post of a series, let’s explore targeted display ads to reach …

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The Difference Between First, Second, and Third Party Data and How to Use Them

In managing display advertising campaigns, it’’s important to make the most of your budget by taking advantage of all available forms of intelligence about your audience. That way, you can determine how to most efficiently and effectively reach them. ReTargeter …

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Case Study: Hireology

Hireology logo | ReTargeter

Hireology is an HR software provider that helps companies make smarter hiring decisions. By analyzing the traits of high performing employees, Hireology can help companies find candidates that are more likely to succeed in the long term.

To reach the …

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