July 2014

Smart Higher Education Marketing: Engage Students with Retargeting

In a previous post about higher education marketing, we showed you how to attract college-bound students with targeted display advertising. Now, we’ll take a look at how retargeting can be used to engage with prospective students who have already expressed an interest in your institution. COLLEGE-BOUND STUDENTS: WHAT THEY WANT TO KNOW AND HOW THEY […]

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Smart Higher Education Marketing: Attract College-Bound Students with Targeted Display Ads

As a higher education marketer, are you using advertising that attracts the “right” type of students? And are you giving them enough opportunities to find you? In this first post of a series, let’s explore targeted display ads to reach qualified college-bound students, so you can reach the right audience to create awareness about your […]

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The Difference Between First, Second, and Third Party Data and How to Use Them

In managing display advertising campaigns, it’’s important to make the most of your budget by taking advantage of all available forms of intelligence about your audience. That way, you can determine how to most efficiently and effectively reach them. ReTargeter uses three kinds of audience intelligence data to optimize ad campaigns: first, second, and third […]

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Case Study – The Valley Health System

Valley Health logo | ReTargeter

Millions of people in the world, but how do you find the right talent, at the right time, and for the right price? Since May of 2014, TMP Worldwide and Valley Health Systems partnered with ReTargeter to deliver active and passive candidates to the VHS Career Site. Leveraging intricate data and analytics, these campaigns optimized […]

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