June 2014

Partner Spotlight: RelateIQ

Young companies, often strapped for cash, need to get creative when it comes to problem-solving. They can build a fix in-house — investing substantial time and effort — or instead forge mutually beneficial partnerships with other companies to overcome their challenges. As mentioned in RelateIQ’s recently published  profile of ReTargeter,  a partnership developed in the early […]

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3 Real Campaign Optimization Tests and Results

Sometimes the world of marketing optimization gets confusing. People find themselves wondering if it’s  worth the trouble to pay attention to all of the various metrics that can go into targeting a successful campaign. Is it? Yes, it’s totally worth it. ReTargeter specializes in helping clients optimize their marketing spending by serving targeted display ads […]

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Win the War for Talent with Retargeting: Keep Candidates Engaged

In a previous post, we showed you how to use retargeting to attract the right talent in the first stages of a job search, orientation and consideration. In a 2013 Candidate Behavior Study, CareerBuilder found that job seekers use all available means, including search, job boards, company career sites and social media to evaluate employers. […]

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Retargeting for a Cause: ReTargeter Kicks Off Program with Pencils of Promise

What’s the next book on your reading list? How about a story that could inspire you to change the world and help young people around the world get an education? Pencils of Promise (PoP) was founded by Adam Braun, who at the age of 16 was already a rising star on Wall Street. After graduating magna […]

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Forget the Funnel: B2B Marketing Using the Customer Life Cycle

Out with the old, in with the new. Gone are the days when B2B buyers take a linear path to purchase products and services. The customer now has more choices, more information and more influence than ever. Because of this, Forrester says today’s businesses must become “customer-obsessed” because the only sustainable competitive advantage is knowledge […]

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Win the War for Talent with Retargeting: Attract the Right Candidates

  What phases do candidates go through in a job search? They are orientation, consideration, action and engagement according to CareerBuilder, which surveyed 5,518 job seekers and 2,775 hiring managers to understand modern behaviors, attitudes and approaches to job search and candidate recruitment. One finding that may surprise you is that today’s job seekers use an average of 16 different […]

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]

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