February 2014

5 Awesome Content Marketing Blogs to Keep Your Eye On

There are a number of great, well-known blogs in the content marketing space; Hubspot, Content Marketing Institute, and Copyblogger immediately come to mind. While they all provide great information, there are other, perhaps lesser known blogs that definitely need to be on your radar, too. These lesser known blogs can get down in the trenches […]

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ReTargeter Ranked as Top 10 Retargeting Solution

ReTargeter is proud to announce that we have been selected as one of the top two in the top ten retargeting solutions list by topppcs.com, an independent research firm that performs in-depth research and analysis on the top performing agencies and software vendors in the online marketing industry. ReTargeter was chosen after a rigorous evaluation process that […]

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Sorry Email Retargeting, But We’ve Moved On. Say Hello to CRM Retargeting!

A couple of months ago, Google quietly shook the email retargeting world by automatically displaying email images. In case you aren’t familiar, this is generally how email retargeting works: a pixel is placed in the body of an email, once a reader views the pixel, an anonymous cookie is dropped into their browser, making the […]

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FOCUS: 5 Ways to Build a Winning Partnership Strategy in Ad Tech

Whether you’re a marketer at a small business, a partner at an agency looking to better capitalize on digital markets, or a business development professional like myself at a digital advertising solution provider like ReTargeter, the ad tech space can be daunting.  Ad tech can be an “only the strong survive,” often convoluted, and fast […]

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Google’s Remarketing Found to Be in Violation of Canadian Privacy Laws

An investigation that began in January of 2013, Google’s remarketing was found to be in violation of Canadian privacy laws by Canada’s Office of the Privacy Commissioner. Based on this finding, the search giant has agreed to several concessions, which were announced last week. At the heart of the investigation were sensitive health histories made […]

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ReTargeter Unveils Major Release of its Retargeting Platform

Enhanced reporting, improved UI, deeper intelligence on audience behavior among key improvements San Francisco, CA (PRWEB) February 5, 2014 – ReTargeter, a leader in online display advertising and retargeting, today announced the latest major release, version 3.0, of its highly successful targeting and retargeting platform. ReTargeter version 3.0 continues to push the industry forward with […]

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Case Study: Zendesk

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

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