December 2013

5 Ways to Avoid Creeping People Out With Your Retargeting

As marketers, we are used to, and even intrigued by, the types of personalized marketing signals we receive on a daily basis. Everyone’s doing it – everything from Amazon goods to online services to that purse you’ve been eyeing on ModCloth are reappearing on the sidebars of almost every site you visit. And reappearing. And […]

Read More

Will Changes in Product Search Help or Hurt Your Business?

Will changes in product search help or hurt your business?  With the holiday season upon us, Google and Bing, two of the largest search engines in the world, have made some pretty extensive changes to their product search options. What does this mean for your company’s SEO and advertising efforts? Everything. Google’s Announcement The changes […]

Read More

Top 5 Articles this Week–December 2, 2013

The top 5 articles this week really boil down to one thing — the thing that every marketer is held accountable for and that can be as elusive and fickle as the audiences they target — and that one thing is conversions.  But the net-net is that there are high-performance ways in which marketers can […]

Read More

Is the World of Advertising Moving Away from Cookies?

Cookies are the central force behind many online marketing tactics and a sensitive subject for Internet users. Is the world of advertising moving away from cookies? Well, the answer is yes and no. As some organizations move away from them, how does this affect retargeting? Will the marketing practice survive this change, if it happens? Will […]

Read More

Categories

Archives


Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

Read more