October 2013

A Guide to Contextual ReTargeting – Advanced Audience Extension

While looking for a way to direct bounced website visitors back to your site, you’ve probably explored the idea of retargeting. By advertising on sites that your bounced traffic visits, you’re more likely to pull them back to your site …

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The Pros and Cons of Twitter Retargeting

The process of turning site visits into conversions is the ultimate goal of any online marketer. Websites are created for a specific purpose, whether it’s to allow customers to communicate with your company, to make a purchase or to fulfill …

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How Can the Weather Affect Your PPC or Display Campaign?

When considering your next PPC or display campaign, chances are that you’ve considered most possible scenarios. You’ve considered the target demographic of the audience you’re trying to reach. You know their ages, their online activities, what they spend their time …

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5 Ways to Amplify Your Holiday Marketing Efforts

With the holidays right around the corner, retailers and service providers alike are revving up marketing efforts in anticipation of what the year will bring. It makes sense, each year, the amount of money spent between Thanksgiving and Christmas increases …

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Twitter Strategies for the B2B Marketer

Twitter is a great place for direct-to-consumer companies to ply their products; surely you’ve heard about the Oreos campaign during the Super Bowl or Old Spice’s The Man Your Man Could Smell Like Twitter-fueled YouTube initiative. But the social networking …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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