October 2013

A Guide to Contextual ReTargeting – Advanced Audience Extension

While looking for a way to direct bounced website visitors back to your site, you’ve probably explored the idea of retargeting. By advertising on sites that your bounced traffic visits, you’re more likely to pull them back to your site while increasing the odds of your desired outcome: a conversion or brand recognition. However, what […]

Read More

The Pros and Cons of Twitter Retargeting

The process of turning site visits into conversions is the ultimate goal of any online marketer. Websites are created for a specific purpose, whether it’s to allow customers to communicate with your company, to make a purchase or to fulfill another objective, there’s a reason each site is created. However, once a website visit is […]

Read More

How Can the Weather Affect Your PPC or Display Campaign?

When considering your next PPC or display campaign, chances are that you’ve considered most possible scenarios. You’ve considered the target demographic of the audience you’re trying to reach. You know their ages, their online activities, what they spend their time doing and where you’re most likely to reach them. You have spent countless hours researching […]

Read More

5 Ways to Amplify Your Holiday Marketing Efforts

With the holidays right around the corner, retailers and service providers alike are revving up marketing efforts in anticipation of what the year will bring. It makes sense, each year, the amount of money spent between Thanksgiving and Christmas increases on exponential levels – 28% between 2011 and 2012 according to HubSpot, and that number […]

Read More

Twitter Strategies for the B2B Marketer

Twitter is a great place for direct-to-consumer companies to ply their products; surely you’ve heard about the Oreos campaign during the Super Bowl or Old Spice’s The Man Your Man Could Smell Like Twitter-fueled YouTube initiative. But the social networking site can be just as effective for business-to-business marketers looking to build their portfolios. By […]

Read More

Categories

Archives


Case Study: Zendesk

Zendesk Logo | ReTargeter

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

Read more