October 2013

A Guide to Contextual ReTargeting – Advanced Audience Extension

While looking for a way to direct bounced website visitors back to your site, you’ve probably explored the idea of retargeting. By advertising on sites that your bounced traffic visits, you’re more likely to pull them back to your site while increasing the odds of your desired outcome: a conversion or brand recognition. However, what […]

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The Pros and Cons of Twitter Retargeting

The process of turning site visits into conversions is the ultimate goal of any online marketer. Websites are created for a specific purpose, whether it’s to allow customers to communicate with your company, to make a purchase or to fulfill another objective, there’s a reason each site is created. However, once a website visit is […]

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How Can the Weather Affect Your PPC or Display Campaign?

When considering your next PPC or display campaign, chances are that you’ve considered most possible scenarios. You’ve considered the target demographic of the audience you’re trying to reach. You know their ages, their online activities, what they spend their time doing and where you’re most likely to reach them. You have spent countless hours researching […]

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5 Ways to Amplify Your Holiday Marketing Efforts

With the holidays right around the corner, retailers and service providers alike are revving up marketing efforts in anticipation of what the year will bring. It makes sense, each year, the amount of money spent between Thanksgiving and Christmas increases on exponential levels – 28% between 2011 and 2012 according to HubSpot, and that number […]

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Twitter Strategies for the B2B Marketer

Twitter is a great place for direct-to-consumer companies to ply their products; surely you’ve heard about the Oreos campaign during the Super Bowl or Old Spice’s The Man Your Man Could Smell Like Twitter-fueled YouTube initiative. But the social networking site can be just as effective for business-to-business marketers looking to build their portfolios. By […]

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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