March 2010

How to Track your Campaign’s Links with Google Analytics

Setting up your own tracking links via Google Analytics gives you a way to track your banners’ clicks from your end, as well as any incoming traffic from any link you put out on the internet. This is very important …

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate.

Nathan Lowery of Lipof, …

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