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Top 5 Articles of the Week – April 6, 2012

Here’s our weekly roundup of top articles in digital marketing:

    1. Multi-Channel Attribution: Definitions, Models and a Reality Check
    2. Email Preferred Over Texting for Brand Offers, Promos
    3. Transparent Marketing: How to Make Your Product Claims Credible…Not Incredible
    4. 8 Reasons Users Don’t Fill Out Sign Up Forms
    5. 9 Ways to Get More Out of Google Analytics
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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]

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