Retargeter

Recent Appearances: Techweek Chicago, DishyMix, and The New York Times

As always, Team ReTargeter is swamped. Thankfully, we’re able to survive as new hires hit the ground running while veteran ReTargeteers stay focused on building on and improving our simple and effective advertising solution. In the middle of everything, Team ReTargeter has been able to take some time to shake some hands, do some interviews, and write some thoughts. Here are some of ReTargeter’s recent appearances:

• Techweek Chicago: We were happy to sponsor and support Techweek Chicago this past weekend. It was such a wonderful opportunity to be able to meet entrepreneurs in the Chicago community who aimed to change the world. While one company, Spothero, works toward making parking more easier, Supply-Vision has created a SaaS solution for making supply chain management more efficient. If you met us or missed us, in Chicago, feel free to reach out and give us a call: (415) 738-0573
• DishyMix: Our CEO, Arjun Dev Arora, had the opportunity to speak with Susan Bratton of DishyMix last week. Arjun joined the ranks of Guy Kawasaki, Seth Godin, and Tim O’Reilly as a DishyMix interviewee. If you’re looking to learn more about retargeting’s history, best practices, and technology, listen to the interview on DishyMix.
• The New York Times: I had a chance over the past few weeks to record some of my own thoughts around the mobile advertising space. While I do see a huge potential in this channel, I point out some key areas where mobile can improve. Specifically, I think mobile can learn a lot from the display advertising space in regards to targeting, creative, and deliverance. If you’re interested in reading my thoughts, read the entire article on the New York Times (or on VentureBeat).

Coming up, Team ReTargeter will be in Seattle for MozCon and Denver for the AdAge Small Agency Conference and Awards this week. We’d love to meet up, so let us know if you’ll be around! As always, feel free to reach out to us if we can ever be helpful.