Retargeter

A Case Study in Campaign Optimization

SmileyCookie.com is located in Pittsburgh, PA, and is one of the fastest growing online brands for specialty and novelty cookie treats. All of their cookies are freshly baked, hand-iced, trans-fat-free, nut-free, and kosher. Additionally, cookies are sold year round to reflect holidays, and can be customized for celebrations and sports teams. This gives them a very broad target audience that can be difficult to segment.

During November 2010, Smiley Cookie was able to complement their initial traffic driving efforts using ReTargeter. By retargeting their search, email marketing, PPC, social, and comparison shopping engine traffic, Smiley Cookie was able to reach their benchmark ROI of 5x with ReTargeter in November with 42 retargeted conversions. Additionally, Smiley Cookie was able to nearly double their conversion goal in December, and have more than tripled it in January due to continually building their segment pool and through creative and landing page A/B testing.

“ReTargeter has been an awesome addition to our marketing mix. For a product like ours, retargeting has proven to be instrumental in following up with our customers and generating additional sales.”
– Adam Golomb
Director of E-Commerce | SmileyCookie