Retargeter

ReTargeter Helps eCommerce Companies Drive New Revenue via Conversion Funnel

Service model complements innovative technology and can help brands realize quick, significant returns during Q4 Holiday Rush

San Francisco, CA – December 16, 2010

ReTargeter, the self-service retargeting company that helps brands market to website visitors even after they?ve left the site, today announced that ecommerce companies using its platform are seeing massive returns across the conversion funnel. ReTargeter’s innovative ad targeting technology drives significant ROI, incorporating a services layer to optimize campaigns to deliver more returns quickly, as the campaign is executed. ReTargeter?s high ROI solution can be instrumental during the critical Q4 revenue period for many merchants.

ReTargeter has a few timely Q4 tips as we head into the heart of the holiday online purchasing season that can help SMB retailers and merchants drive more revenue before Christmas Day. eCommerce retailers might consider the following:

• Engage in a holiday-themed banner ad campaign to capitalize on seasonal influences
• Create a landing page that integrates with your retargeting campaign which drives visitors to learn more and convert
• Test, measure, iterate and work with an advertising partner that can provide the service layer to make sure your campaign is optimized across its lifespan, delivering the best ROI.
• Explore different merchant services and find one that suits your business.

ReTargeter helps agencies and businesses to convert website traffic via display advertising, delivering real, measurable business value. ReFollower, for example, helps companies increase Twitter followers quickly and dramatically by retargeting visitors and allowing them to follow from directly within the ad unit.

?Q4 and the holiday season represent a critical revenue period for many retailers, large and small,? said Arjun Dev Arora, CEO, ReTargeter. ?In addition to democratizing powerful retargeting technology to deliver it to smaller retailers and agencies, we?ve also built a service organization that works hand in hand with our merchants to ensure they?re getting the maximum value out of their campaigns. We?re incredibly passionate about our clients and their campaigns and are always driving to increase performance.?

ReTargeter recently announced its suite of social retargeting platforms that allow companies to promote their Facebook and Twitter presence to their audience, wherever they go on the web. Fan ReTargeting, RTEngage, and ReFollower make it easy for brands to integrate their social media presence with display advertising campaigns, increasing brand awareness and delivering increased ROI on display campaigns.